Advertising Graphic Design and graphic design may share a lot of similarities BUT there is a difference. Advertising design revolves around the concept of design more than its execution. Graphic advertising design consists of using different signs to deliver a unique advertising message to a particular target market. It has been widely in use since the twentieth century although its origins go further back in time.
Many experts agree that advertising design is part of graphic design because it is about combining different elements resulting in a product/design able to deliver a message directly and effectively to the customers. In other words, capturing your attention at first glance.
The concept of graphic design in advertising is truly ancient that even the Romans used posters painted on the walls to announce some important news such as events.
LAUTREC – 19th Century Graphic Advertising Designer For Moulin Rouge
Back in the 19th century, many famous artists used their art as a way to make social change and to define the injustice in their society. Gradually, these artists took the role of social critics. Henri de Toulouse-Lautrec was one of many such names who introduced poster art specifically designed for Moulin Rouge – a cabaret in Paris, France.
Lautrec was responsible for the creation of advertising posters for different establishments including the Moulin Rouge. Taking advantage of his vast knowledge of painting, he made posters that were authentic works of art and for which today, thousands of euros would be paid.
In those years, many cities were full of billboards seeking the promotion of a brand, product or service, something that until not too long ago was very common in our day, but no longer painted by hand but printed thanks to the evolution of technology.
Components of Advertising Graphic Design
The main goal of graphic advertising design is to make potential customers aware of a product or service and make them show interest in it. A conversion is sought and to achieve this, you have to keep in mind four main points in the advertising design:
- The product you are going to design
- Know what the specific target audience is
- Means of delivering and displaying the message
- Meet the competition
Main Features of Advertising Design:
– Graphic advertising design area in any company is in charge of advising, guiding, directing and managing projects that have to do with the communication of a brand in different channels
– The advertising design uses the most effective ways to give users a clear idea about a product or service. It is not measured by the design, color or shape, but by the ability to convey the idea.
– Another feature of advertising design is its ability to guide an editorial line that includes: print media, magazines, books, campaigns, promotions and similar events that allow boosting a brand.
This is all about what does advertising in graphic designing mean for any company. To make a brand successful, the element of advertisement in graphic design is extremely important as the whole brand idea revolves around advertisement if done in a right away and to reach the target audience.
